Pink Air

Rogue meme

I_love_jk

Before we knew who Jérôme Kerviel was or how he had managed to lose 4.9 billion euros, everyone was certain about what he was. For a few days, the phrase "rogue trader" bubbled evenly across the surface of the media stew like the "rhubarb" actors use to simulate the chattering drone of a crowd. Everyone, industry spokespeople, reporters, even the bank itself deployed the same words with the same tone of grim satisfaction that I imagine a surgeon uses to announce the discovery of a tumor.

And why shouldn't everyone agree? Rogue is such a congenial, multifaceted idea. For reporters, it's an easy, familiar way to generate audience interest. No one likes a criminal or cares about a mere perpetrator, but a rogue is dashing, never evil or boring. Like Robin Hood or Captain Jack Sparrow, he takes only from those who can well afford it and he does it with a swinging combination of freedom and style. (Note to JK: Loving the smoldering eyes of hatred, but you have to start smiling. If nec, get teeth fixed before trial.)

For the bank, it frames the loss as the result of an unsystematic, unforeseeable human character flaw. No point in outside examination, regulation or questioning of the system itself. Like a cancer cell, a rogue trader is a necessary part of the system that just started doing its job with a regrettable excess of vigor.

Especially (and ironically) in a world in which finance and computers often seem in league to dessicate the world into a highly profitable dust mote, a rogue may represent a sort of rebellion, but a safe and cynical one. It's no wonder that individualist escape fantasies like movies, cars, superheroes, romance novels and video games proudly carry the name.

Despite the many uses to which he can be put, the rogue is neither for nor against anything except himself. Maybe that's why everyone finds him so useful. You (and I) can map whatever we like onto him. Maybe that's also why the most appropriate calling for an ex-rogue trader is motivational speaker.

February 03, 2008 in Increase Your Meme Power! | Permalink | Comments (0) | TrackBack (0)

Overladder

Overladdering_poster

Number Two in our now 100% bigger Increase Your Meme Power! poster series.

December 03, 2007 in Increase Your Meme Power! | Permalink | Comments (2) | TrackBack (0)

Increase Your Meme Power!

Iro_poster_2

The fact that interesting things are new or unexpected means that we often don't have accepted names for them yet. There are plenty of things that "everyone knows" but that haven't reached the level of consciousness necessary for identification, discussion and analysis.

That's where our punctuationally exciting new poster series "Increase Your Meme Power!" comes in. In this series, we will track and tag vaguely media/marketing-related phenomena that are interesting, but not yet named. Plus they make a good 2-minute read if you hang them in the bathroom at work.

November 21, 2007 in Increase Your Meme Power! | Permalink | Comments (2) | TrackBack (0)

About

Recent Posts

  • Primary
  • Fleurons. Beowulf. Borges.
  • Condolences
  • Avatar IMAX 3D
  • American
  • Scary fairy
  • Movement
  • Post-absurd
  • EVERYTHING MUST POST!!!
  • Eighties

Recent Comments

  • Jeffre Jackson on Post punk
  • books on Post punk
  • Charles on Post-absurd
  • Jim on EVERYTHING MUST POST!!!
  • Jeffre Jackson on EVERYTHING MUST POST!!!
  • Sophia on Post punk
  • Iain Carruthers on EVERYTHING MUST POST!!!
  • Staples on God's stapler
  • Jim on Eighties
  • Jeffre Jackson on Eighties
Subscribe to this blog's feed
Blog powered by TypePad

Categories

  • Ads and Brands
  • Current Affairs
  • Defining interestingness
  • Failure
  • Increase Your Meme Power!
  • Interesting Amsterdam
  • Miscellaneous
  • Music
  • Planning engines
  • Signs of interestingness
  • Social technology

Archives

  • March 2010
  • January 2010
  • December 2009
  • September 2009
  • August 2009
  • July 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009