Irony Will Eat Itself

Philippe sent this link to a viral video from Qualcomm. ("Viral" only in the sense that the makers apparently want it to become viral.) It's a fake ad for a wireless handset that's implanted in your hand. Get it? (Okay, the name is funny.)

What's strange is that this site links to, and is meant to publicize, a Qualcomm campaign called "Wireless Life" which is also about non-existent stuff from the future. But for some reason, we're supposed to take this stuff more seriously. Seriously? After making fun of futuristic tech-puffery vaporware, they lead you into their own futuristic tech-puffery vaporware.

I think that in the age of Colbert, people are so soaked in irony they've forgotten what irony is besides a way to show that you don't take yourself too seriously and that you "get it" (whatever "it" is.)