The fact that interesting things are new or unexpected means that we often don't have accepted names for them yet. There are plenty of things that "everyone knows" but that haven't reached the level of consciousness necessary for identification, discussion and analysis.
That's where our punctuationally exciting new poster series "Increase Your Meme Power!" comes in. In this series, we will track and tag vaguely media/marketing-related phenomena that are interesting, but not yet named. Plus they make a good 2-minute read if you hang them in the bathroom at work.