Increase Your Meme Power!

The fact that interesting things are new or unexpected means that we often don't have accepted names for them yet. There are plenty of things that "everyone knows" but that haven't reached the level of consciousness necessary for identification, discussion and analysis.

That's where our punctuationally exciting new poster series "Increase Your Meme Power!" comes in. In this series, we will track and tag vaguely media/marketing-related phenomena that are interesting, but not yet named. Plus they make a good 2-minute read if you hang them in the bathroom at work.

Comments

[Dave]

Is is the thing that's Iro or are we Iro?

In other words, does something that wasn't Iro at one time become Iro in another time and place?

For example, Nirvana. They seemed sincere and important back in the early 90's. But I feel compelled to listen to them now with a sense of irony, even while I still like the music.

[Jeffre]

Iro is a rhetorical device and depends on the intention of the person doing the speaking/using/listening/wearing. So nothing is inherently iro.