« End of play | Main | Blink »

Advertising Age

“To be able to talk with finesse about something one does not know is worth more than the universe of books"
        Pierre Bayard, author of How to Talk About Books You Haven’t Read

Is this more true today than it was 100 years ago? 

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/t/trackback/621616/16393606

Listed below are links to weblogs that reference Advertising Age:

Comments

Ads on cars is the next outdoor ad sensation!

I've picked up that trick as well...thats one of the things they teach you (I mean you pick up) at university. It comes in real handy at times...but I didn't know that people actually used it outside of school or at least would admit to it. o_O

School is one of the last times when you are generally required to have done the reading.

don't think so, but it's interesting opinion.


http://www.advertolog.com - new site about creative ads with big prints archive

"Bayard’s list// Books he has started but not finished// The Man Without Qualities, Robert Musil"

:-) The funny thing here is that the author himself hasn't finished it either...

Post a comment

If you have a TypeKey or TypePad account, please Sign In