Brand patterns

Dan Funderburgh (via PingMag) is a designer specializing in patterns and what he says about patterns is also true of brands:

• What makes a pattern interesting is the balance of repetition and irregularity.
• A good pattern is not just attractive eye candy, but is based on an idea.
• "Ideally the pattern would be completely handrawn, no part would perfectly mirror any other, every element would fit in to every other, and yet each would be unique."

That last statement would be a great manifesto for almost any modern brand. Which makes sense. After all, a brand is a pattern.

Comments

[ladan]

i do't know the word instantaneous
so i will ask you what ity is