I still don't understand how people can use the word intrusive (that is, "disturbing another by one's uninvited or unwelcome presence") as if it's a good thing. At some level they must know that their message is so worthless that no one would ever choose to pay attention to it. Or maybe there's some zero-sum thinking going on so that, almost by definition, the more intrusive the medium, the less interesting the message.
Which might be how George Schweitzer of CBS was thinking when he decided to promote the network's shows with ads laser etched onto eggs: "We've gone through a lot of trouble to get onto this intrusive little piece of attentional real estate, boys. I say, job done. Let's just spam the place with some egg puns unworthy of a 6-year-old and call it a day."