Two views

The same phenomenon as seen by a philosopher and an entrepreneur:

Welcome evermore to gods and men is the self-helping man. For him all doors are flung wide: him all tongues greet, all honors crown, all eyes follow with desire. Our love goes out to him and embraces him, because he did not need it. We solicitously and apologetically caress and celebrate him, because he held on his way and scorned our disapprobation. The gods loved him because men hated him.
                        Ralph Waldo Emerson, “Self-Reliance”

At the heart of any good investment, I tell investors, is a contrarian thesis that they and the company believe very deeply and that the rest of the world thinks is crazy.
                        Reed Hastings, Netflix