Wells Fargo regularly sends me ads for additional services, essentially spam stuck into my statements, disguised in safety envelopes as confidential banking documents demanding my "immediate attention" and "authorization". It's as if Microsoft were actually behind those fake Windows error message banner ads.
You would expect a bank to know that a financial statement isn't just a great medium with 100% reach. It's a privileged, confidential communication. If I don't trust the information I get in that envelope, I don't trust my bank.
And this small, repetitive, inadvertent violation of trust weaves its way into my entire experience of Wells Fargo. Their profit is up? I wonder how much of that is from customers duped by the fake "official" envelopes. Interesting foray into Second Life. Does the virtual wind-up flashlight billboard actually light up?
Interestingness cuts both ways.